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iMiMPACT
STRATEGIC AND CREATIVE
the mission:
launching the new all electric iconic fiat 500.
the problem:
fiat 500 is well known as a fashion icon, but electric cars are known as practical tools.
the solution:
Positioning the vehicle in two words, Electric Chic, and using models with electrified hair to connect fashion to electric propulsion.
the mission:
An image campaign for the Basic Fox brand and appeal to different audiences
the problem:
How do you convince people who buy more expensive brands that basics are part of their wardrobe?
the solution:
A series of films that each time presented a different pair of opposites, who peel back their image and reveal that underneath we are all the same.
the mission:
A YouTube campaign that illustrates the message that the scratch card provides fun winnings in amounts suitable for a vacation.
the problem:
The young audience is impatient, and we have just a few seconds to stop them and get the message across.
the solution:
A frantic 6-second video that manages to tell a complete story that begins with the scratch-off of the card and ends with the fulfillment of the dream.
the mission:
How do you get more and more people to prefer an optical chain over purchasing glasses at shopping malls?
the problem:
Eyeglass stands often offer greater availability, a fashionable variety, and more affordable prices, at the expense of the professionalism of the optometrists we have in our stores.
the solution:
We took the leading singer on the market, and created an entertaining clip that talks about all the things you shouldn't do, including buying glasses without an optometrist.
the mission:
The cheap electricity revolution was underway, and we had to convince people to join Pazgas and enjoy cheap electricity.
the problem:
How do you get people to make the transition from the company they've known their whole lives to a new company that hasn't dealt with electricity before?
the solution:
We cracked a strategic and consumer insight, that until today nothing good awaited the consumer in the electricity bill. But from today, every bill notification is a celebration.
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